Rolex Remodel at Josephs Jewelers

If you haven’t visited the store in the last month or so, you’ll notice some significant changes in the watch department. And if you have visited, then you’ll know we had some major construction taking place.  We’re very excited to finally unveil our new Rolex remodel, complete with a beautiful green backdrop and space to sit and learn about the prestigious watch brand. Our West Des Moines Josephs location is recognized as an official retailer, as we only sell genuine Rolex timepieces.

Rolex New watch boutique for Josephs Jewelers in West Des Moines, Iowa


Here is the before photo, which shows our watch department with its Rolex section in the beginning stages of tear down. In the after photo, you’ll see new changes:

  • New watch display cases that allow the watches to be closer to the glass (and ultimately, to your eye!)
  • New large, impressive green backdrop
  • A learning wall with product information
  • New seating area

rolex remodel after2

rolex remodel after1

It’s also fun to actually watch the progress. We took a few quick videos on Instagram of the team busy at work. It’s amazing the transformation that can happen in such a short time!

Official Retailers

All Rolex dealers are moving towards this more “boutique” feel and better visual display of the watches. We’re looking forward to servicing you with your  needs even better than before in our new Rolex boutique. Contact us at ‭Josephs Jewelers‬. We will guide you through the range of models, and advise you on the technical aspects of watches to help you find the watch made for you. Through ‭Josephs Jewelers‬ you can access our worldwide network of Rolex‑trained watchmakers. We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving a  workshop complies with its original functional and aesthetic specifications. At Rolex, perfection is in the details. This is why only official retailers are allowed to sell and maintain a Rolex.

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